T
he first ever Craft Beverage Expo is set to take place May 6-8, 2014 in San Jose, CA. The Craft Beverage Expo is bringing together producers and industry businesses from craft beer, wine, spirits, and cider in an effort to build community and awareness over this burgeoning sector of the beverage industry.
If the term “Craft Beverage” isn’t a buzz word yet, it soon will be. Just look at a Google Trends report of the term over the last several years. It shows the term rise from relative obscurity in 2011, and over the last year has been on a trajectory upward and off the charts.
Google Trend: “Craft Beverage”
We here at Craft Beverage Jobs are hedging our bets on “Craft Beverage” becoming quite a big deal. Just as the expo is the first of its kind event bringing producers together from the various niche beverage categories, we’re forging ahead under the premise that there is quite a lot of cross-over interest from both candidates and in terms of career opportunities.
In addition to being excited about attending the Craft Beverage Expo, I’m over the moon thrilled that I will be presenting there as well. I will be leading the Social Media 201 session on Thursday, May 8th at 8:30am where I will be sharing advanced social media strategies and where, as a group, we will be exploring the concepts of ROI of Social Media. This interactive session will be a mixture of theory and practical advice. My goal is to assist those already using Social Media to take their efforts up a notch or two and to really focus on setting actionable and achievable goals as they relate to one’s online marketing initiatives.
Joining me during the session to give practical tips and to share successes is Stefan Schactell of Black Rock Spirits and Emily Thomas of Santa Cruz Mountain Brewery.
In addition to daily marketing sessions during the expo, participants can also participate in sessions related to regulatory issues and business development. Here is a full schedule of events for the Expo.
If you’re interested in attending the event, here is a coupon code for $100 off your registration: SPKRPROMO
You can register here: http://registration3.experientevent.com/showcbe141/
If you have any questions related to the Expo, or about the session I am leading in particular, please don’t hesitate to reach out. I hope to see you there!