Today’s an exciting day for me as I have the opportunity and privilege to speak about one of my favorite subjects (social media) to one of my favorite groups of people (craft beverage folks) at the first of its kind, Craft Beverage Expo! The topic this morning is “Social Media 201: Maximizing Your Engagement“. It’s going to be an action-packed hour, and we have a lot of ground to cover, so I wanted to post the presentation here with links to resources mentioned for easy reference. Regardless of whether you attended the presentation today or not, if you have any questions about any of this, contact me via this site, send me a tweet to @craftbevjobs or reach out to me via www.cindymolchany.com I’m pleased to be joined to present this session by two industry colleagues whom I’ve known for several years: I went to college (years ago!) with Stefan Schachtell of Black Rock Spirits and always knew him as a creative mind with innovative ideas. He’s been able to translate that into a successful career making and marketing his two brands: Bakon Vodka and Sparkle Donkey Tequila. His super attentive focus to listening online to conversations about his brand makes him a unique trail blazer in this space. When I worked for a winery in Santa Cruz, I worked in a building adjacent to Emily Thomas and Santa Cruz Mountain Brewery, and it has been a joy to watch her grow her brewery into the local tour de force that it is. I enjoy supporting her crowd funding campaigns and being a part of the Santa Cruz Mountain Brewery community, and am very happy to have her share her insights into how she uses social media to grow her business. The session is broken down into 5 parts:
- ROI: Return on Investment
- Maximizing Engagement
- Online Marketing
- Hacks, Tricks & Advanced Tools
http://www.slideshare.net/cindymolchany/cbe-201-work-book A lot of references were mentioned during the presentation, so I wanted to list some of the harder to find ones here: ROI: Return On Investment (Measurement Tools)
Content Download the session’s Social Media Editorial Calendar Template Online Marketing
Hacks, Tricks and AdvancedTools
And that’s a wrap! If you attended the Craft Beverage Expo and would like a 30 minute complimentary Skype session (going over your Social Media Workbook) – schedule a session with me before May 31 here: http://craftbeveragejobs.com/cbe-30-min Have any feedback from the session? Please leave it below!
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