- Denver, Colorado
- October 14, 2016
Carson B. West
4900 S Ulster Street. #11-105 Denver, CO 80237
[email protected] ½ 404-548-0214
Sales Professional
Highly motivated, results-driven innovator with current experience establishing sales and merchandising objectives to increase profitability and product sales volume. Successful in setting efficient routing patterns for accounts. Expertise in preparing professional sales presentations to customers. History of success ensuring client satisfaction with extensive knowledge of the wine and beer industry.
Areas of expertise include…
- Business Development - Account Management
- Market Analysis and Trends - Brand Visibility
- Product Programming and Pricing - Vendor and Supplier Relations
- Event Planning - Marketing Initiatives
Professional Experience
State Farm Insurance – Scott Brown Agency, Castle Rock, CO
Office Representative, August 2016 – Present
- Develop ongoing networking relationships with small business owners – such as real estate agents, mortgage lenders, and auto deals.
- Use a customer-focused, needs-based review process to educate customers about insurance options.
Southern Wine and Spirits, Summit County, CO
Bacardi Sales Consultant, April 2016 - July 2016
- Provide sales account management support, analyze current and historical sales activity for assigned territory/accounts to identify opportunities and meet/exceed assigned monthly quotas and placement objectives.
- Assess a customer’s needs, goals, degree of interest, and ability to commit and purchase, use basic sales methods and techniques and adhere to the organizations selling processes and policies.
United Distributors, Inc. Athens, GA
Sales Representative (Retail Package Spirits Division), April 2015 - April 2016
- Establish efficient routing pattern as well as sales and merchandising objectives unique to each account
- Prepare professional sales presentations to customers that reflect priorities, needs and goals.
- Maintain and update pricing and product programming information each month.
- Understanding of brand features and benefits when selling while meeting distribution and volume goals.
continued…
Carson B. West ½ Page Two
Sales Representative (Retail Package Beer Division), April 2014 - April 2015
- Provided consulting services to ensure customer satisfaction and long-term growth.
- Developed product knowledge and stayed up-to-date on market trends, pricing and programs to offer a comprehensive market overview.
- Performed merchandising duties which consisted of selling, building, creating and rotating displays.
General Wholesale Beer Company, Athens, GA
Off-Premise Sales Representative, November 2012 – April 2014
- Developed relationships with contacts at grocery stores, convenience stores, drug stores and package stores.
- Presented current and new products for distribution to clients.
- Executed sales plans and maintained accounts.
Blackstock Vineyard and Winery, Dahlonega, GA
On/Off-Premise Sales Representative, February 2012 - August 2012
- Attended wine festivals to promote wines to clients, retailers and restaurants.
- Collaborated with store and restaurant managers to discuss business solutions and plan wine tasting and pairing events.
Frogtown Cellars, Dahlonega, GA
Wine Maker’s Apprentice, July 2011 – February 2012
- Managed vineyard crew to complete harvest of 19 varietals of grapes across 41 acres of land.
- Assisted in daily pre-harvest operations.
- Acted as lab technician in 25 acre muscadine vineyard.
Blackstock Vineyard and Winery, Dahlonega, GA
Tasting Room Employee/Lab Technician, June 2008 – July 2011
- Worked wine festivals and private events as a Blackstock representative. Served wine and provided customers knowledge regarding the wine making process.
- Assisted in the pruning and harvest of 24,000 grape vines.
Educational Background
North Georgia College and State University, Dahlonega, GA Bachelor of Science in Biology (3.0 GPA)
Gordon College, Barnesville, GA Associates Degree in Business Management (3.2 GPA)