Objective / Skills
Consultative Sales, Sales Training, Sales Management, Buyer and Marketing Professional with over twenty years of top-ranked performance with two industry-leading Fortune 500 medical companies, one of the Top 10 largest Radiological groups in the U.S. and in the Fine Wine / Craft Beer / Liquor Industry for various Distributors, Retail, Restaurants and World-Class Resorts.
Professional Consultative Sales / Training / Management / Buying Experience
SUN VALLEY RESORT / Sun Valley, ID 2016
Beverage Inventory & Wine Supervisor / Sommelier
-In charge of the Wine Program for 18 different locations for the entire Sun Valley Resort—restaurants, bars, mountain properties, banquets & catering etc. Main wine buyer, on-premise sommelier and wine list developer. Also help the Beverage Inventory Controller with Main Cellar organization, buying and distribution throughout the entire Sun Valley Resort property. Responsibilities for wine list sales follow-through and staff training as well.
INDIAN MOTORCYCLES / INTEG MOTORSPORTS / East Peoria, IL 2015-2016
-Front of house manager for all aspects of lead development and follow-up, customer consultations, dealership website/craigslist/ebay site development and inventory/product updates, loans applications and financing, test rides, trade-in appraisals, unit orders, dealer trades, dealer locates and new product/model training for a 3.5M dollar annual sales operation.
ADAMS OUTDOOR ADVERTISING / Peoria-Bloomington, IL 2014-2015
-Achieved 100% of annual goal attainment for outdoor advertising sales in first six months in the position-- taken off guarantee six months early.
-Sold over $750,000 in first 12 months in position—mostly (75-80%) organic new business growth
JUNE RESTAURANT / Peoria Heights, IL 2012-2013
Business Development / Buyer / Sommelier
-Led increase in wine revenue by over 40% in first two months in position of one of the Top 100 new farm-to-table restaurants in the U.S./James Beard Award winner.
-Business development and community outreach to local/corporate businesses (CAT, OSF Healthcare Inc., Unity Point Healthcare), civic organizations and tourism bureaus resulting in new business and selling out Pop-Up dinner events.
HOMETOWN WINE AND SPIRITS / HARVEST CAFÉ / THE EXCHANGE / Delavan, IL 2011-2012
Manager / Buyer / Sommelier
-Increased wine/liquor sales by 35% over previous annual sales. Buyer, marketing, sommelier, special events and store manager.
-Led planning, design and implementation of opening of two new businesses (The Exchange/Thomas Mathers Distillery).
MARKETPLACE SELECTIONS (Distributor) / Peoria-Bloomington, IL 2010-2011
Account Manager / Sales Consultant
-Increased book of business (wine/craft beer sales) by 400% in first year.
-Responsibilities include, but not limited to two sales territories (Peoria/Bloomington/Normal, on and off-premise responsibilities, and both wine/craft beer sales and market development (opening of new accounts).
CENTRAL ILLINOIS RADIOLOGICAL ASSOCIATES / Central IL 2009-2010
Medical Marketing Consultant
-Planning, development and implementation of strategic marketing plan for CIRA, as well as the two IR Clinics (Interventional Vascular Clinic / Interventional Radiology Clinic)
-Website design / maintenance, promotional publication coordination, patient education and outreach to physician referral network, 15 hospital partners and 6 clinic partners
NOIR TAPAS AND RENEZVOUS LOUNGE / Peoria Heights, IL 2009
Wine Manager / Buyer / Sommelier
-Developed the entire wine list / concept for restaurant opening and 6 month follow through of the wine program. On-premise Sommelier with responsibilities for nightly table service and hosting responsibilities. Main wine buyer—responsible for driving sales of over 70 cases of wine per week.
UFS / Peoria, IL 2008
Lead Sales Consultant / Assistant Wine Buyer
-Main floor sales management, sales and maintenance for 6-8 Million dollars worth of fine wine, craft beer and liquor sales. Goal was to get exposure to get back into the Distributor side of the business. Interviewed and was offered positions with Southern Wine & Spirits and Wertz.
SUPERLIQUORS / Peoria Heights, IL 2007-2015
Assistant Wine Manager / Buyer / Lead Floor Sales Consultant
-Main floor sales, wine buying, management, marketing as well as off-site promotional tasting responsibilities. Have worked both full and part-time also periodically filling in for the GM during ongoing medical absence.
CELLAR WINE COMPANY / Reno-Sparks, NV 2007
General Manager / Buyer / Sommelier
-Ran all aspects of a 3,000 square foot dual wine retail and bar establishment selling over $250-300K in wine per month. Besides managing, buying, special events, sommelier responsibilities-- also in charge of the outward marketing of the business to the local and surrounding community.
CAPITAL BEVERAGES / Reno-Tahoe-Carson City, NV 2006-2007
Lead Wine Consultant / Assistant Buyer / Supplier Relations-Development 2006-2007
-First consultative Distributor wine sales position selling to the greater Lake Tahoe, Reno, Carson City metros—within three hours from not only Napa-Sonoma, but also Sierra Foothills producers/suppliers. Helped not only sell but purchase as well as bring new Suppliers on board.
QUEST DIAGNOSTICS / NICHOLS INSTITUTE / Nevada 2004-2006
Genetic and Esoteric Testing Specialist
-Planning, development and implementation of key internal and external sales strategies to surpass goals
-Grew goal attainment to 104% from baseline of 68% within first six months in territory
-Achieved number one ranking of goal attainment in sales of specialty diagnostic lab testing / anatomic pathology-- 2005 and 2006
-Professional development, training and coaching for District of ten sales reps
PFIZER (formerly SEARLE / PHARMACIA) 1994-2003
Senior Medical Sales Consultant / CO, IL
-Achieved top 10% market share growth overall in #1 ranked region in the company
-Achieved #2 rank in region for market share growth for Above and Beyond Contest—second highest sales goal attainment growth over entire contest period
-Achieved top 10% in company, top rank in region within first six months in position
District Sales Manager / MI
-Led District coaching, training and development of 10 reps during national launch of new therapeutic drug category—Celebrex (first ever billion-dollar product launch)
-Coordination of prelaunch key target product seeding, speaker advocate development and product co-promotion with Pfizer
Corporate / Regional Sales Trainer / IN, MI, MS
-Planning, development and implementation of corporate training to new hire reps during three-fold expansion of the sales force at Searle Corporate Headquarters
-Provide continuing education training and coaching to veteran and new hire sales consultants in IN, MI and MZ
Medical Sales Consultant / District Trainer / Peoria, IL
-Provide therapeutic product promotion to physician practices, as well as strategic product promotion to key accounts like hospitals, VA’s, long-term care facilities, pharmacies, wholesalers, clinics and acute care centers
-Achieved top 10% in company, #5 rank in region while also sharing district training responsibilities
-ProClub 1996 / Top Sales Performance Award / Achieved #1 rank in region
-ProClub 1995 / Top Sales Performance Award / Achieved #1 rank in region for ROI-Rookie of the year runner-up / 1994 / Achieved top 10% region in first six months in territory, and helped with new hire District sales / product training
Bachelor of Arts, Communications / Public Relations 1989
Concentration: Business Administration
Loras College, Dubuque, IA
Thesis: The Unique and Diverse Internal and External Communication of AARP
Sommelier Certification / Food & Wine Pairing Certification
TIPS On-Premise Alcohol Training Certification
Medical / Surgical Preceptorships-- participated in over 250+ medical educational observation opportunities
“Six Sigma” Certified Training
“Train the Trainer” Certified Training
“Hay Professional Development” Certified Training / Assessment
“Myers-Briggs” Certified Training
“360 Degree Feedback” Certified Training
“Inaugural Professional Wine / Spirits Training Program” / Napa / Culinary Institute of America
“Medical Device Training Program” / Denver / Medical Sales College