Kaska Komosinski

Kaska Komosinski

107 Parkside Avenue Apt. #1 Pittsburgh, PA 15228

[email protected]

(412) 722-5446

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Education

American University, Washington, DC                                                                            December 2012

Bachelor of Arts in Public Communication, School of Communication

Minor: Marketing, Kogod School of Business

 

Extracurricular Activity

American University Women’s Varsity Lacrosse Team                                                       Washington, DC                                  

Team Captain/Goalie                                                                                                       August 2008-May 2012

 

• Awarded a four year athletic scholarship at American University

 

Relevant Experience                                                                                                

Shelia G’s Brownie Brittle                                                                                              New York, NY

Regional Brand Manager                                                                                                  February 2014-April 2015

 

• Responsible for development of sales to national, regional and local specialty, non-traditional, and independent grocery stores in the New York Metropolitan area
• Developed key account target list to identify and contact potential buyers for increased volume and distribution
• Negotiated and closed orders with new and existing clients within the distribution channel
• Maintained and upgraded existing client base by creating new business opportunities
• Resolved customer billing, shipment, and return problems to ensure excellent customer service
• Contacted influencers to promote brand consciousness
• Developed and managed regional 360 degree marketing programs in order to penetrate key retail partners, increase off shelf availability and convert trial to purchase
• Managed day to day activities of brand ambassadors to ensure proper execution and brand alignment for retail execution, demos and local events to drive trial and sales
• Worked closely with National Field Director to oversee weekly recaps, brand ambassador hiring, training and scheduling
• Supported industry trade shows to ensure the Brownie Brittle look of success
• Worked with Regional Sales Managers to ensure alignment between sales and marketing execution for in-store demos, sales blitzes, and retail programs
• Implemented local PR plan to support corporate initiatives and generate brand awareness; oversee local sponsorships and partnerships to ensure brand aligns with key consumers to maximize the onsite presence

 

Activate Drinks (A $5MM start up company in the vitamin water category)                                       New York, NY                                                                             Business Development Manager/Area Marketing Manager                                                      June 2013-February 2014                                                                                                                                                                                       

• Planned and executed field marketing activity, delivering up to 30 events per month highlighting benefits of ACTIVATE Drinks
• Hired, trained and managed 15 brand ambassadors geographically throughout New York, New Jersey, Connecticut, and Pennsylvania to support key accounts
• Contacted influencers in the music, fashion, health, and fitness arenas to promote brand consciousness
• Negotiated mutually beneficial partnerships and sponsorships to generate brand awareness
• Initiated and implemented all parts of the marketing plan including brand positioning, marketing communication, grassroots activation, and product innovation.
• Responsible for acquiring and maintaining relationships with various media outlets for increased brand visibility
• Promoted the launch of a multimillion dollar Stop Vitamin Cruelty advertisement campaign

 

 

 

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Internships, Part-Time, and Summer Employment Positions Held in College

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Glacéau (The vitamin water division of the Coca-Cola Company)                                           New York, NY / Washington, DC

Event Manager/Brand Ambassador                                                                                     February 2010-June 2013

 

• Liaison between the brand and consumers educating the public on Glacéau products to increase promotion and drive sales
• Managed logistics for consumer promotions and field events, some with attendance exceeding over 20,000 participants
• Maintained unique marketing presence at over 175 field events within the New York, DC, Virginia, and Maryland markets
• Compiled and documented information on the current status of the relevant market to incorporate into monthly recap

 

MICHAEL KORS                                                                                                        New York, NY

Global Special Events Intern                                                                                           June 2012-September 2012

 

• Assisted the Director of Global Special Events in all aspects of event planning and execution of retail and corporate events
• Created and managed promotion budgets and schedules including securing payments to various vendors
• Managed VIP relations during Mercedes-Benz Fashion Week to ensure superior guest service
• Supervised catering and wait staff during corporate press days and retail events

 

BrandLinkDC                                                                                                                                     Washington, DC

Intern                                                                                                                                                    September 2011-December2011

 

• Edited and published press releases for various clients
• Strategized and executed marketing plans through the presentation of media kits delivered to our target markets

• Managed Excel spreadsheets summarizing client requirements for current events and promotional campaigns
• Planned and implemented on-site and off-site events for up to 500 guests for luxury brand products and services

 

Metromix                                                                                                                                             Washington, DC

Street Team Member                                                                                                                         January 2011-September 2011

 

• Utilized excellent written and verbal communication skills to promote the network of entertainment sites
• Maintained an updated webpage by documenting various local events
• Targeted young, socially active adults through distribution of promotional items and incentives at events with 75-100 guests

 

 

Washington Life Magazine                                                                                                              Washington, DC                                                        

Intern/Assistant to Associate Publisher                                                                                              April 2011-June 2011

 

• Managed ad space for new and existing clients to the luxury lifestyle market segment
• Represented Washington Life magazine at exclusive events in Washington, DC
• Distributed new release of the magazine to local media, businesses and residents monthly

 

Chesapeake Bayhawks (Affiliated with Major League Lacrosse)                                              Annapolis, MD

Game Day Intern                                                                                                           May 2010-August 2010

 

• Assisted in ticket booth operations, selling over 200 tickets per game

• Sold between 25-60 pieces of merchandise, making over $600
• Promoted various sponsors through activities held during timeouts as a sideline assistant for the Major League Lacrosse Championship weekend

 

Computer and Language Skills

• Microsoft Suite, WordPress, Dreamweaver, Cision, Adobe Illustrator, and Photoshop
• Working knowledge in: Twitter, Facebook, Pinterest, Instagram, Foursquare, Tumblr, Flickr, YouTube, Word Press and LinkedIn
• Beginner proficiency in Spanish