Use Social Media to Make Yourself More Attractive in the Job Market
Never, listen, never ignore using social media to find a job. I won’t deny that such classical instruments as, say, CV still hold the paramount importance in recruitment, however, the non-stop digitalization process leaves a major footprint on how is it done today. A recent study states that only 4% of recruiters do not use social media when it comes to candidate decision making. Think about this – if a recruiter has proceeded to your social media account, it does speak for the interest expressed to your persona and a CV stage is successfully passed. Will your profile review be followed by the job interview or you’ll have the door closed just in front of you – it depends on the quality of content you provide inside, so make sure to take it seriously.
How Does Social Media Affect Job Applicants
Social media is generally used as an auxiliary tool to get the credentials of what you provide in your job application. In some cases, having such a profile is an absolute necessity: imagine a photographer is not present on Instagram or a designer without a Behance portfolio. The same rule applies to media communications or marketing. For a person, who claims to be involved in such activities, zero social presence in the web is weird.
Focus on professional social media rather than personal. For instance, let’s take a look on LinkedIn – world’s largest social media job postings environment. Coming back to credentials, it is meant to support the statements from your amazing resume as accurate as possible. If there is a little to none connection between your profile and the application document, you’re out.
Consider the possibility of your LinkedIn page to be the very first touchpoint with the recruiter. Platform proves to be crazy effective not only for the purpose of job search but for headhunting as well, therefore first (digital) impression counts as well.
Improve Your Social Media Profile For Your Job Search
If you don’t have a LinkedIn profile – set it up right now. Creating a page is based on the foundations of the fine CV. For the rest, here is a couple tips on how to make it a valuable asset.
Control consistency. Avoid any fundamental discrepancies with your resume. Mismatched job titles, workplaces, graduation and employment periods are beyond alerting for the recruiters. Moreover, such tools as profile connections, fellow recommendations and skills endorsements will be the best support to your CV claims.
Engage visitors. Enclose your projects, add publications and external links that present your body of work. Display your interests by following the relevant channels and influencers, engage with the content you like. Going digital allows stepping away from the plain text alone.
Add a nice photo of yours. Technically, the photo should be 60% filled by your face, on the solid background. Consider dressing appropriately to the sphere you are targeting. Add some smile. You are gorgeous.
Universal rule for all of your social media accounts is literacy. Grammar and spelling made a critical difference for 72% of recruiters, according to the same research. Don’t get me wrong, I’m sure you are literate but some mistakes are just way too invisible. If you are overwhelmed with homework, just hit Google with write my essay at Essayontime request but spend more time at proofreading your social media if you want it to be impressive.
As for your personal accounts, be very careful about such sensitive topics as alcohol and marijuana consumption or disclosing any company information. And yeah, re-evaluate your selfies before posting from time to time.
Believe in Yourself
Always remember you’re rocking cool. This helps to keep the correct tone of voice across all of your social media, be vocal and visible. Do not underestimate your accomplishments and strive to showcase them. The world is full of opportunities and no doubt there’s something amazing waiting for you. Just be yourself.
As you can see, there is nothing extraordinary about making your social media valuable in the job seeking process. Always have a profile on the platform appropriate to your specialization, do not ignore LinkedIn and have a bit of common sense inside your Facebook and Instagram accounts. It is also important to showcase your social engagement, share your opinion and values. Keep in mind that your profiles need to be updated and improved on a regular basis, so the recruiters could see you are an active and progressive prospect. Good luck!
Ryan Bronson is an HR director who built the career in such companies as PepsiCo, Accenture, and P&G. During this time, he has interviewed and recruited over 500 top-tier managers. Ryan is often invited as a guest professor by the world’s leading universities to share his thorough experience with students.